What is a Trunk Show?

with Rebbecca and Bronwyn from And The Veil

Newly engaged and do not know what a Trunk Show is? This is a common question that bridal boutiques are asked.

A Trunk Show is a special event – not to be missed – where a bridal boutique hosts a designer’s newest collection that has not yet been released to stores. Gowns from this collection are in store for a limited time – generally a few days to a week – and can be ordered for your wedding.

This is a unique opportunity to try on and order a brand new, yet-to-be-released gown from the collection before it is available in boutiques. There may also be gowns from previous collections that the boutiques do not stock but can be ordered.

These Trunk Show collections appear many months ahead of being available in boutiques permanently. Boutiques may carry different styles from these collections – and not necessarily the full range from the designer – which allows brides the opportunity see the latest trends in bridal fashion. 

Brides can try on these gowns just like at normal appointments. The gowns may only be available at the Trunk Show and, should the bride fall in love with a gown, we recommend they place their order as the gowns may not return to the boutique until it has gowns from the collection in store – and it may not be the full collection. Boutiques only carry gowns that work for their store.

The word ‘Trunk’ originates from when couture designers travelled from place to place with all their beautiful gowns in big steamer trunks to show wealthy ladies before boutiques existed. It was a very exclusive showing and only the who’s who of society were invited.

At Trunk Shows the designer or the boutique may offer discounts that are not usually offered at other times. Boutiques are obligated to respect a designer’s recommended price and do not price-match with other outlets as this lowers both the designer’s and the boutique’s brand.

Boutiques have very experienced stylists to help you find your dream gown so if you are looking at a certain designer or wanting to see the latest in bridal fashion, this can be the best way to see their designs and to try on new and different styles.


Get in touch to advertise on the region’s best wedding directory.

Call 1800 063 063 or email info@provincialmedia.com.au


Be My Valentine

Be My Valentine

Four loved-up local couples just got hitched on the most romantic day of the year – Valentine’s Day!

read more